I’ve always created very minimalistic artworks for Sydney’s Beach Haus, as is their branding. Recently i’ve explored using full page images as part of the layout (rather than 50%image/50%white layouts in the past). I’m definitely feeling the look of these and think i might stay on this course for a while.
When you want style, less is always more.
Recently i got hit up for some freelance work by CreativeSpark, a leading design & branding agency based in Manchester UK. My first project (and a bit of a test i assume) was creating an album cover artwork for the Ministry of Sound Running Trax Compilation Series. The brief stipulated the use of the 2012 London Olympic Colour Palette, and otherwise just asked for a fresh approach as the previous artworks were all looking a bit too similar by now.
It was a great opportunity to really give it my all, so i drank some workout energy powder crap my friend gave me and settled in a for a long night.
I’m very happy with the final result, and so were the client apparently, as it’s now all moving forward and will be available from Music Stores soon.
Leading up to the Grand Opening of Marquee Nightclub in Sydney, i got a chance to design the business cards for the head promoters of the venue. The final choice ended up being a simple & clean layout.
Marquee is Sydney’s newest addition to the nightclub circuit, hosted at The Star, and established by it’s partner club in Las Vegas.
Here is my layout for Beach Haus’s Second Bday campaign (save the date & afterparty).
The actual invitations were wrapped around white paper fans and mailed to the invitees.
Once a year, people all around the world make a stand against global warming, by switching off all their electricity simultaneously for 60minutes. This great and global phenomenon is known as Earth Hour, which is now in it’s 6th Year running.
This year i’ve been asked to create an artwork for Sydney’s premier ‘Earth Hour‘ event, hosted by the ‘Piano Room‘.
The brief stipulated that two artworks were needed, one for the main event, and one for the ‘beyond the hour’ afterparty. Earth Hour have had some great artworks in the past, so i felt inclined to dust off the old thinking cap. Bringing a sketchpad to a dinner with a friend, the artwork posted below began to take shape. To really catch the audience’s attention, i’ve chosen GIF animation as my weapon of choice.
I’ve also included a layout for the event’s microsite, which ties in nicely with the overall campaign.
You can read about the event on the Earth Hour website.
This year i’ve decided to do a few pro-bono design projects to give back a little. Design can be very superficial at times, and it’s nice to know i can use my layout powers for good every now and again (not just photoshopping friends faces onto pigs bodies).
The first project/client i’ve offered my services to are the Parched March organizers.
I’ll let them explain what they do, here is an excerpt from their website www.parchedmarch.com
“Parched March is all about good times for a good cause. We love great bars, delicious drinks, fun… and animals. Every March we bring these together in a month-long celebration around Sydney’s finest venues. We raise money by encouraging our participants to enjoy the city’s bars responsibly. Our three-year-old campaign is the first of its kind, and proves that doing good doesn’t always mean depriving yourself.
We’re the fun antidote to charity campaigns which require you to give up alcohol for a month.”
My contribution is the design of their Launch and Wrap parties. I’ve included both below. The Wrap party is coming up toward the end of this month, and you can bet ill have a few drinks in favor of our 4 legged companions out there.
Another project complete for Timmy’s extensive promotional portfolio. This one has been about a 14 hours job all up, but the result speaks for itself. His latest newsletter showcases the last few months achievements, and a preview of things to come. Over the past couple years i’ve managed the bulk of Tim’s brand, creating an identity and maintaining a design standard for his marketing. Below you can see some of my recent design & photography work for his brand.
Some of my other work for Timmy.
You can view Timmy’s website at here (also designed by chris soll creative)
This morning i helped my friend Rochelle shoot her latest blogpost. The pics turned out really nice, and after applying some slight lighting effects and retro colour blending, i decided to take this shot a bit further and add some rub on tattoo’s. She doesn’t really have any ink like that (or any), but it sure does suit her. If you’ve got a minute, check out her frequently updated blog here >> http://www.afoxthatmeows.tv/
Here are a couple other recent shots i’ve taken of her.
I went on a 5 days bucks bender in QLD last week, and while out in a club had this random thought to make a gif of my mate Gav standing under the flashing lights. Anyway, here is the result of alcohol, an iphone, and a lil creative brainflash. Enjoy and try not to have a seizure.
Took a couple clips with my new GoPro and edited them in Adobe Premiere. Motion and Video Editing seem really creatively fulfilling…might look into it more in the future.
Summer 2012 from Chris Soll on Vimeo.
